Supercommunicator: Explaining the Complicated So Anyone Can Understand by Frank J. Pietrucha

Author:Frank J. Pietrucha
Language: eng
Format: mobi
Publisher: AMACOM
Published: 2014-04-30T18:30:00+00:00

Tips for Storytellers

As you refine your storytelling skills, consider these tips:

Never apologize for telling a story. Smith says this sends a message to the audience that your story isn't valuable. Apologizing suggests you're wasting their time by telling it. Be confident.

Don't say, “I'm going to tell you a story.” Be smooth; naturally work your way into the narrative and just do it.

Use concrete details. Make the story as real as possible. Humanize it by giving the names of real people and places. Include details about your characters that make them come to life.

Increase the number of stories you tell, but don't go overboard. Smith says most of us tell stories “about 1 percent of the time.” He recommends that about 10 or 15 percent of your time giving a presentation or 10 or 15 percent of your content should be dedicated to storytelling.

Use your judgment. Not everyone takes this art form seriously. You can still find critics who think storytelling is amateurish or unprofessional. In some rigid circumstances, not everyone may be inclined to hear a narrative. Know your audience.

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